Professional BachelorMarketing and Advertising
| Study location | Lithuania, Vilnius |
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| Academic field | Marketing and advertising (ISCED 0414) |
| Type | Professional Bachelor in Business Management, full-time |
| Nominal duration | 3 years |
| Study language | English |
| Awards | Professional Bachelor |
| Tuition fee | €3,400 per year or €2,720 with applied Business Management Discount |
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| Application fee | €150 one-time |
| Entry qualification | High school / secondary education (or higher) Applicants applying for undergraduate degree studies are required to have completed their secondary /high school education. Subjects required to be passed for this programme: Mathematics and English Applicants, coming from the following countries are required to obtain one year of post-secondary education: - Nigeria Citizens of Uzbekistan also need to have either 1 year of additional post-secondary education or can pass an additional exam in SMK. The entry qualification documents are accepted in the following languages: English / Lithuanian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. Please, find country-specific requirements for the documents here. |
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| Language requirements | English If you do not have any chance to take the English language test, SMK offers the option of taking an online English test. If you would like to select this option, please let us know at admission@smk.lt Applicants who have obtained previous education in English do not need to provide separate language proficiency. |
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| Other requirements | The acceptable study gap is 7 years or less. After submitting an application, you will be invited to a short motivational interview for us to determine your English-level skills and motivations for your studies at SMK. Your application will be evaluated based on your performance during the motivational interview together with your other qualifications. |
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| More information |
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Overview
We developed Marketing and Advertising Creation study programme to provide students with high-quality marketing and advertising qualifications, educate and help them become specialists within national and international markets, and allow them to initiate and execute marketing-related projects for businesses and consumers.
After studies you will be able to:
- Generate marketing and advertising creation ideas and concepts;
- Make strategic marketing decisions in order to execute marketing strategy nationally and internationally;
- Select the right creative and technological means, the usual and emerging channels for their dispersion, and to purposefully adapt the artistic means;
- Manage advertising creation processes in order to secure business’s competitive advantage;
- Initiate, prepare and execute marketing, advertising, and brand management projects and measure their effectiveness.
Programme structure
You will study:
- Marketing;
- Entrepreneurship and creativity;
- Advertising psychology/consumer behavior;
- Computer graphics and design;
- Visual communication;
- Market and advertising research;
- Digital marketing, etc.
Career opportunities
- Marketing specialist within FMCG industry;
- Marketing specialist within tech;
- Marketing specialist within the hospitality industry;
- Marketing consultant at PR and advertising agencies;
- Freelance marketing consultant.
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